Crystal’s Aura makes botanical, cruelty-free products; and we are driven by the values of being eco-friendly and sustainable. Our Zimbabwean heritage plays an important role in the products we create. The botanicals that thrive in our region and have been treasured by our ancestors inspire us. We are a truly authentic product of Southern Africa.
We pride ourselves in using naturally sourced, ethically harvested oils and extracts like Marula, Baobab, Mongongo, Ximenia and Mafura. By taking on the obligation to improve on the local personal care industry, we declared independence from using harsh, synthetic and environmentally undesirable ingredients. We are constantly striving for better solutions and technologies in order to create innovative products that deliver on their promise, while being respectful of you and of nature.
Crystal’s Aura believes that African women of every color possess the entrepreneurial spirit that can transform their lives as well as the environment. For so long, we have been compelled into buying and using products that add no mineral value to our skin, the economy and care for our environment. We believe that in order to succeed long-term, we need to become a fully circular beauty company. Achieving this is an ongoing journey, and one we are deeply committed to.
Everything we buy to the cardboard box it’s sold in poses a risk to protected forests, sensitive waterways and the air we breathe. It’s not enough to claim “ethically sourced”, we must prove it. As we continue to turn to natural ingredients, whether we are working with cold-pressed oils or using natural exfoliants, we want all ingredients to undergo an Eco-Ethical Screening to assess their source, safety and quality. This ensures it’s good for you and doesn’t harm the planet either. Our focus is on increasing our positive impact areas while reducing our environmental footprint.
On average, forest products account for 6% of Africa’s GDP, more than any other continent. NTFPs (non-
timber forest products) constitute more than 35% of household incomes in Zimbabwe and across Africa,
such ecosystems are not being properly managed. Most NTFPs are prone to market failures as they are
treated as free goods leading to overexploitation and corruption. As a result, market under pricing and
exploitation often do not reflect full marginal opportunity cost to producer communities.
The beauty industry in the MEA region was estimated at about $27.1 billion in 2018. Around
USD13billion in illicit trade in Africa stems from the forestry sector. Traceability is the only way to ensure
chain of custody. We aim to map our supply chains and connect the ecosystem whilst monitoring for
economic empowerment, conservation, and broader socio-economic development. It starts with us!